As we continue to weave our way through the worst recession in years, one of the biggest challenges we face is how to help our clients find those elusive 'passive' candidates.
Despite the economic climate, there are companies and organisations that are recruiting and there are jobs that need filling, but understandably there are very few people who are currently working that want to risk moving jobs at the moment. That's a lot of people that are rarely looking on job boards and have no need to register their details with consultants; That's a lot of passive candidates.
Surprisingly one recent campaign we've run suggests that 'old school' methods are worth considering. Whilst the recruitment pages of newspapers have dramatically shrunk, they are often read by non-job hunters 'browsing' through their paper (unlike job boards). Add in a spot of editorial and perhaps a teaser in the ROP section and it becomes a viable option to reach that allusive passive audience.
It is exactly what we did recently for Whitbread in the Daily Mail (remember them?) and it does seem to have worked (apparently the conversion rate is around 25%).
Now clearly it doesn't signal the end of the remorseless advance of on-line as the primary attraction platform, but it does suggest that a little lateral thinking can work wonders in today's extraordinary market.
Mike Jefferies
Thursday, 23 July 2009
Thursday, 16 July 2009
Welcome to the WDAD blog!
This provides us with a casual forum in which we can communicate with our clients the day to day experiences/treasures that we all come across.
It's a place where the whole agency can contribute, and our first entry is from one of our interns, as she experiences her first taste of the recruitment advertising arena.
We hope you enjoy and visit us regularly ;)
WDAD Communications
A first taste of recruitment advertising (and London!) by Sarah Butler - Intern)
When I decided to intern in London this summer I had no idea what to expect. Not only had I never been to the UK before, but I was also about to experience my first internship. I choose to interview with WDAD pretty randomly. From what I saw on their website they seemed creative light-hearted, and professional. I knew nothing about employee recruitment advertising but when I was offered the job I immediately agreed.
Working at WDAD has definitely been an experience I will take with me for the rest of my life. The people here are very friendly and accepting, which I am ashamed to admit surprised me because I pictured British people to be a little conservative!. The field of employee recruitment advertising surprised me a lot too. I was expecting the ads to be serious, copy-driven jobs listings, but instead the creative team comes up with a full array of ads - even the more serious ones have a lot of flare.
I have had the opportunity to experience both the creative and the account services sides of the agency. It has been interesting to see how everyone’s strengths play a huge part at WDAD. The time I have spent in the creative department has further reinforced my decision to pursue a career in advertising (since I aspire to eventually become a Creative or Art Director). I’ve had the opportunity to sit in on briefings, design my own campaign based on a mock brief, and work on the art direction of current ads.
Unfortunately, my time here is almost up and I will be leaving in a week. While it will be nice to see my family and friends again, I know I will miss London terribly. I am, however going back to my life in the States with a much more educated view on England, advertising, and the employee recruitment field.
It's a place where the whole agency can contribute, and our first entry is from one of our interns, as she experiences her first taste of the recruitment advertising arena.
We hope you enjoy and visit us regularly ;)
WDAD Communications
A first taste of recruitment advertising (and London!) by Sarah Butler - Intern)
When I decided to intern in London this summer I had no idea what to expect. Not only had I never been to the UK before, but I was also about to experience my first internship. I choose to interview with WDAD pretty randomly. From what I saw on their website they seemed creative light-hearted, and professional. I knew nothing about employee recruitment advertising but when I was offered the job I immediately agreed.
Working at WDAD has definitely been an experience I will take with me for the rest of my life. The people here are very friendly and accepting, which I am ashamed to admit surprised me because I pictured British people to be a little conservative!. The field of employee recruitment advertising surprised me a lot too. I was expecting the ads to be serious, copy-driven jobs listings, but instead the creative team comes up with a full array of ads - even the more serious ones have a lot of flare.
I have had the opportunity to experience both the creative and the account services sides of the agency. It has been interesting to see how everyone’s strengths play a huge part at WDAD. The time I have spent in the creative department has further reinforced my decision to pursue a career in advertising (since I aspire to eventually become a Creative or Art Director). I’ve had the opportunity to sit in on briefings, design my own campaign based on a mock brief, and work on the art direction of current ads.
Unfortunately, my time here is almost up and I will be leaving in a week. While it will be nice to see my family and friends again, I know I will miss London terribly. I am, however going back to my life in the States with a much more educated view on England, advertising, and the employee recruitment field.
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